How to be a successful Social Media Manager?
Consider some occasions in life…a grand birthday party at your home, an event in your office, the launch of your business, a happy travel time…in this age of social media none of these would be complete without posting pictures, videos, reels, memes, etc. on social media. Social media has become like an extended part of us. Research shows on average people spend 2.5 hours every day on social media. For an enterprise whether small or big, a smart online presence is crucial, and hence social media marketing and efficient social media manager are very important.
Social Media has connected people from different walks of life, gives people news in no time, and people know anything and everything happening in any part of the world; people of all age groups are active on social media.
Role of a social media manager
Social Media Managers are the face behind a company’s social media marketing efforts. They are the brain behind intensive campaigns, creative ads, and activities on social media. Some of the key skills a social media manager should have are:
Update with the current trends
A social media manager should be well updated with current trends in the social media. Only then he will be able to come up with unique ideas for effective social media marketing.
He should know which social media site to give which content to. For eg. In LinkedIn, a more of professional approach is required whereas on Instagram a casual way of posting content is desirable.
Good communication with people is a must for a social media manager. He should have writing, designing, and video editing skills to enhance social media presence.
Good writing skill is a must for a social media manager. Catchy contents attract people; along with that graphic designing and video editing skills are desirable. Visual contents have more impact than plain texts. These are very necessary for a company’s social media presence.
Know people’s pulse
A smart social media manager should be a people’s person; he should know what people like, what content they want to see. If he knows people’s preferences, he can think of out of box ideas that they may like too. Novel ideas can get people’s interest. It is very important for an enterprise to execute new ideas into actions.
Social media manager should be dynamic to implement all the creative ideas that he wishes for his enterprise. Timely execution of ideas only will give the desired results and growth for an enterprise.
Right analytics of tracks is important for social media growth. With this, a social media manager will know which social media account to post and how much time and money should be invested in that.
Social media marketing & its future
Social media marketing is sure to expand in the coming years and the use of smart social media marketing software will help social media managers. Turbosuite’s advanced features of curated content, social media calendar, scheduling tools, etc. will definitely be a great boost to your social media marketing.